Case Study: Tourism New Zealand website

Section of website

Comments

Database of tourism services

• easy for tourism-related businesses to get on the list 

• allowed businesses to 1. information regularly 

• provided a country-wide evaluation of businesses, including their impact on the 2.

Special features on local topics

• e.g. an interview with a former sports 3. , and an interactive tour of various locations used in 4.

Information on driving routes

• varied depending on the 5.

Travel Planner

• included a map showing selected places, details of public transport and local 6.

‘Your Words’

• travelers could send a link to their 7.