[IELTS Reading] – Making the most of trends

Questions 1-5

Choose the correct answer.

1. In the first paragraph, the writer says that most managers

fail to spot the key consumer trends of the moment.

make the mistake of focusing only on the principal consumer trends.

misinterpret market research data relating to current consumer trends.

are unaware of the significant impact that trends have on consumers’ lives.

2. According to the third paragraph, Coach was anxious to

follow what some of its competitors were doing.

maintain its prices throughout its range.

safeguard its reputation as a manufacturer of luxury goods.

modify the entire look of its brand to suit the economic climate.

3. What point is made about Tesco’s Greener Living programme?

It did not require Tesco to modify its core business activities.

It succeeded in attracting a more eco-conscious slientele.

Its main aim was to raise consumers’ awareness of environmental issues.

It was not the first time that Tesco had implemented such an initiative.

4. What does the writer suggest about Nike’s strategy?

It was an extremely risky strategy at the time.

It was a strategy that only a major company could afford to follow.

It was the type of strategy that would not have been possible in the past.

It was the kind of strategy which might appear to have few obvious benefits.

5. What was original about the ME2?

It contained technology that had been developed for the sports industry.

It appealed to young people who were keen to improve their physical fitness.

It took advantage of a current trend for video games with colourful 3D graphic.

It was a handheld game that addressed people’s concerns about unhealthy lifestyles.

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